Inbadge is a viral marketing application designed for Facebook. Because it is viral, connects students to their relevant groups, and spreads the word about your institution quickly, it is the only comprehensive social networking strategy your institution will need.
Imagine if every one of your prospective students, current students, staff, alumni and even parents of students had a giant logo for your institution on their Facebook profile. Alumni would have one that said "Proud Alum" while admitted students would have one boasting their recent admittance. That’s Inbadge.
Badges are usually created by you, the administrator. If you don’t have staff who can design great looking badges, Crowd Interactive can create badges for you.
What technical requirements do I or my institution need?
The only skills you need are the ability to start a Facebook Group and upload images to a website. If you can do those things, then you can administer Inbadge.
Why does institution size affect the monthly fee?
Larger institutions with more users cost us more to service. When more people use the application, more bandwidth and data is required from our servers. We may support Inbadge each school with multiple servers to ensure smooth and consistent service.
What does that monthly fee include (other than support and tracking)?
Crowd Interactive hosts and continually updates the application. New features are rolled out to improve the user experience. Crowd also offers consistent support by phone and email.
Inbadge is secure for the institution and for the users. The institution can password-protect badges to prevent users from falsely claiming to be part of the community. For the users, Inbadge is secure because it does not pull or store user data. Inbadge only tracks the number of users downloading badges, but does not track any other information.
Yes. In addition to being a powerful, viral marketing tool, it's also a tremendous value. Similar advertising space on Facebook could cost over $3,000 per month, and you have little control over where and when those ads appear. Inbadge is targeted, effective, and starts at $399 per month.
Your Return On Investment (ROI) depends on whether your students and alumni use the application. You can improve your ROI by actively marketing your Inbadge. Let people know about your institution’s Badge through emails, student bulletins, and other communications.
How does Inbadge relate to Facebook Groups?
Inbadge acts as a stamp of authenticity on Facebook. Many schools find a multiple Facebook Groups associated with their school. These are usually started by students rather than administrators. This is generally a good thing, but when it comes to admissions and financial aid, it is in the school's interest to minimize rumors by hosting and moderating official school Groups. Because Inbadges are created by administrators, and because the administrators select the Groups to which those badges link, administrators can now guide students to an official school Facebook Group, thereby giving more control to you, the administrator.
